{"id":76289,"date":"2020-12-23T12:00:48","date_gmt":"2020-12-23T11:00:48","guid":{"rendered":"https:\/\/www.jacopoperfetti.com\/blog\/?p=76289"},"modified":"2022-08-10T15:11:43","modified_gmt":"2022-08-10T13:11:43","slug":"815","status":"publish","type":"post","link":"https:\/\/www.jacopoperfetti.com\/blog\/815\/","title":{"rendered":"Uno per Uno."},"content":{"rendered":"<blockquote><p>\u201cQuando un napoletano \u00e8 felice, invece di pagare un solo caff\u00e8, ne paga due: uno per s\u00e9 e uno per il cliente che viene dopo. \u00c8 come offrire un caff\u00e8 al resto del mondo.\u201d<br \/>\n<small style=\"color: #abb0b3;\"> &#8211; Luciano de Crescenzo <\/small><\/p><\/blockquote>\n<p>\u00abQuando un napoletano \u00e8 felice, invece di pagare un solo caff\u00e8, ne paga due: uno per s\u00e9 e uno per il cliente che viene dopo. \u00c8 come offrire un caff\u00e8 al resto del mondo.\u00bb Queste parole del filosofo Luciano de Crescenzo sintetizzano molto bene uno dei modelli di business che trovo pi\u00f9 interessanti. Il fondatore di TOMS lo chiama \u201cModello 1:1\u201d e funziona cos\u00ec: per ogni acquisto di un prodotto viene donato un prodotto equivalente a chi ne ha bisogno. TOMS lo fa con le scarpe. WAMI lo fa con l\u2019acqua. Society Socks con le calze. \u00c8 un modello che funziona e che pu\u00f2 essere applicato a qualsiasi business.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00abQuando un napoletano \u00e8 felice, invece di pagare un solo caff\u00e8, ne paga due: uno per s\u00e9 e uno per il cliente che viene dopo. \u00c8 come offrire un caff\u00e8 al resto del mondo.\u00bb &#8211; Luciano de Crescenzo<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[610],"tags":[221,217],"class_list":["post-76289","post","type-post","status-publish","format-standard","hentry","category-aforismi","tag-innovazione","tag-modelli-di-business"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.3 - aioseo.com -->\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Jacopo\"\/>\n\t<meta name=\"google-site-verification\" 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