{"id":76291,"date":"2020-12-24T12:00:14","date_gmt":"2020-12-24T11:00:14","guid":{"rendered":"https:\/\/www.jacopoperfetti.com\/blog\/?p=76291"},"modified":"2022-08-10T09:35:33","modified_gmt":"2022-08-10T07:35:33","slug":"816","status":"publish","type":"post","link":"https:\/\/www.jacopoperfetti.com\/blog\/816\/","title":{"rendered":"Da consumatori a fornitori."},"content":{"rendered":"<p>Le vie dell\u2019innovazione sono infinite. Possiamo innovare cosa facciamo (product innovation) oppure come lo facciamo (process innovation) o perch\u00e9 lo facciamo (meaning innovation). Possiamo innovare nostri consumatori (marketing innovation) oppure i nostri fornitori (supply chain innovation). Possiamo addirittura trasformare i consumatori in produttori.<\/p>\n<p>Faccio due esempi citando due delle aziende pi\u00f9 innovative degli ultimi cento anni, Ford e Google. Con il suo Model T, Ford ha fatto principalmente un\u2019innovazione di prodotto che \u00e8 stata resa possibile da un\u2019innovazione di processo. Con AdWords invece Google ha fatto una Supply Chain Innovation, trasformando miliardi di persone (noi che usiamo i servizi di Google) in fornitori, pi\u00f9 o meno consapevoli, della materia prima (i nostri dati) su cui si basa il modello di Business di Google (vendere pubblicit\u00e0 mirata alle aziende).<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Con AdWords Google ha trasformato miliardi di persone (noi che usiamo i servizi di Google) in fornitori, pi\u00f9 o meno consapevoli, della materia prima (i nostri dati) su cui si basa il modello di Business di Google (vendere pubblicit\u00e0 mirata alle aziende).<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[3],"tags":[218,221],"class_list":["post-76291","post","type-post","status-publish","format-standard","hentry","category-appunti","tag-bigtech","tag-innovazione"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.3 - aioseo.com -->\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Jacopo\"\/>\n\t<meta name=\"google-site-verification\" 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