I am an entrepreneur and I think that work is not found, work is not lost, work is invented.

Author and SDA Bocconi Fellow Professor, I write a weekly newsletter, sharing thoughts on entrepreneurship and innovation.

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jacopo perfetti imprenditore
“The three most harmful addictions are heroin, carbohydrates, and a monthly salary.”

- Nassim Nicholas Taleb

Ok, that’s not entirely true. I’ve never been addicted to carbohydrates. What about heroin and a monthly salary? Well, I don’t know. I've never tried heroin, and I've never had a monthly salary. I’m an entrepreneur and I've spent the last 18 years of my life “inventing” my job and launching entrepreneurial ventures. Projects I’ve co-founded include: Round, Art Kitchen, Fired, Akitique, Superground, Hevai, Placework, Artlane and IndieJobs.

jacopo perfetti autore
“Like all authoritative authors, Jacopo Perfetti renders a complex situation simple and understandable and advises us to view the world from a different perspective.”

- Gianfilippo Cuneo, Presidente di Synergo SGR

I've written three books about entrepreneurship, marketing and business model innovation (“Fai Fiorire il Cielo” - Sperling&Kupfer, “L’impresa Concentrica” - McGraw-Hill e “Inventati il Lavoro” - Feltrinelli). Two ebooks and many art catalogues. I write a Daily Blog and I run the on line magazine FIRED. I've been invited to speak at many festivals including Book City Milano, Festival della Letteratura di Mantova and Festival della Mente Sarzana.

jacopo perfetti professore
“Jacopo Perfetti brings a brilliant intuition to bear in a clear and stimulating explanation of the most interesting phenomena we encounter every day in transformations of business models.”

- Paolo Ainio, Chairman ePrice SpA

I am a Fellow Professor at SDA Bocconi School Of Management in Milan where I teach entrepreneurship. I also teach marketing at Catholic University in Milan and entrepreneurship at Ca’Foscari University in Venice.

jacopo perfetti keynote speaking
“Jacopo Perfetti has managed to interpret the human and working revolution of an entire generation.”

- Damiano Crognali, journalist

I talk about entrepreneurship, creativity and innovation. I’m a speaker for brands such as ENI, Samsung and Ikea, and events such as Festival della Mente (Sarzana), JOB&Orienta (Verona), BookCity (Milano), Festival della Letteratura (Mantova), Festival del Lavoro (Milano) and Forum Mondiale per lo sviluppo economico locale (Torino).

jacopo perfetti consulente
“I had different opportunities to work with Jacopo. I asked him to help us, PE fund, to review strategic positioning of different asset and executing business dd. I recommend Jacopo for his accuracy and open mind in facing different kind of business.”

- Filippo Gaggini, Managing Director Progressio SGR

As a strategy and marketing consultant I help companies, brands and startups to innovate, leverage and tell their value. Among the brands I’ve worked with are: GTech (Lottomatica), Eni, Campari, Samsung, Lombardini22 and Moleskine.

jacopo perfetti curatore arte
“There’s something deeply romantic in Jacopo Perfetti’s work. Maybe he will make the sky bloom, maybe not. Certainly he is able to spread on the ground creative fragments in order to enjoy all the emotions of life.”

- Enrica Ronchini, Lottomatica

Art was once my profession and now it is my passion. My life cannot avoid art just as art cannot avoid being ir-reverent, ir-ritating, ir-regular, ir-rational, ir-respective and all those irs- that make it, above all, alive. As an art curator I developed many artistic projects and I curated many art catalogues in order to take art to everyone because everyone has the right to experience it.

jacopo perfetti
“The illiterate of the 21st century will not be those who cannot read and write, but those who cannot learn, unlearn, and relearn.”

- Alvin Toffler

I spend as much time as possible with my wife bringing up our two boys, trying to learn more from them than they are learning from me. In 2015 I co-founded Nido Natura which was the the first vegan nursery in Italy.

jacopo perfetti archivio
“Be regular and orderly in your life, so that you may be violent and original in your work.”

- Gustave Flaubert

I love archiving my past. In my on line archive you can find all the jobs I’ve done, my actionscript and html experiments (from when I was a professional IT developer more than 10 years ago…), photos, my travels, my videos and my press releases. Last but not least, here you can find (almost) all the books I read.

© Jacopo Perfetti. Linkedin, Instagram, Twitter, Newsletter.