Ok, that’s not entirely true. I’ve never been addicted to carbohydrates. What about heroin and a monthly salary? Well, I don’t know. I've never tried heroin, and I've never had a monthly salary. I’m an entrepreneur and I've spent the last 18 years of my life “inventing” my job and launching entrepreneurial ventures. Projects I’ve co-founded include: Round, Art Kitchen, Fired, Akitique, Superground, Hevai, Placework, Artlane and IndieJobs.
I've written three books about entrepreneurship, marketing and business model innovation (“Fai Fiorire il Cielo” - Sperling&Kupfer, “L’impresa Concentrica” - McGraw-Hill e “Inventati il Lavoro” - Feltrinelli). Two ebooks and many art catalogues. I write a Daily Blog and I run the on line magazine FIRED. I've been invited to speak at many festivals including Book City Milano, Festival della Letteratura di Mantova and Festival della Mente Sarzana.
I am a Fellow Professor at SDA Bocconi School Of Management in Milan where I teach entrepreneurship. I also teach marketing at Catholic University in Milan and entrepreneurship at Ca’Foscari University in Venice.
I talk about entrepreneurship, creativity and innovation. I’m a speaker for brands such as ENI, Samsung and Ikea, and events such as Festival della Mente (Sarzana), JOB&Orienta (Verona), BookCity (Milano), Festival della Letteratura (Mantova), Festival del Lavoro (Milano) and Forum Mondiale per lo sviluppo economico locale (Torino).
As a strategy and marketing consultant I help companies, brands and startups to innovate, leverage and tell their value. Among the brands I’ve worked with are: GTech (Lottomatica), Eni, Campari, Samsung, Lombardini22 and Moleskine.
Art was once my profession and now it is my passion. My life cannot avoid art just as art cannot avoid being ir-reverent, ir-ritating, ir-regular, ir-rational, ir-respective and all those irs- that make it, above all, alive. As an art curator I developed many artistic projects and I curated many art catalogues in order to take art to everyone because everyone has the right to experience it.
I spend as much time as possible with my wife bringing up our two boys, trying to learn more from them than they are learning from me. In 2015 I co-founded Nido Natura which was the the first vegan nursery in Italy.
I love archiving my past. In my on line archive you can find all the jobs I’ve done, my actionscript and html experiments (from when I was a professional IT developer more than 10 years ago…), photos, my travels, my videos and my press releases. Last but not least, here you can find (almost) all the books I read.