Americans are the kings of pragmatism. I’m pretty sure that’s a self-evident truth. They can take even the simplest and most obvious idea and turn it into a success (creating value). As Andy Warhol put it, “don’t think about making art, just get it done”, or as Elvis used to sing, “a little less conversation a little more action, please!”. How to forget Edison and his famous quote “genius: one percent inspiration and 99 percent perspiration”. Or the even more well-know claim by Nike “just do it”. Oh, wait, one more pragmatic quote by, Behance founder Scott Belsky: “It’s not about ideas, it’s about making ideas happen”. Europeans are certainly more complex, no doubt about it. They, or better we, usually “waste” our time thinking and theorizing about everything, and one out of ten we can not make it. We are deeper. I guess that’s due to our history. I mean, when Europe was living Renaissance, America was a virgin land. But the point here is not a brief and superficial classification of the occidental world in A) reflective Europeans B) pragmatic Americans, the point here is a (maybe, again, brief and superficial) considerations about the wave of American literary essays that is crowding our libraries and that is bringing a thorny question into my mind. The question is, how can the American culture (that promotes and privileges doing rather than thinking) keep on writing books and papers? All those how-to-books written by people who are generally more focused on action (rather than conversation) are not a paradox? I mean, it’s like launching a company based on the mission: Just Think It.